Hi there! I’m Philenia 🙋♀️
I design revenue-generating mobile products for women’s health and wellness brands, helping FemTech founders turn early ideas into high-converting, stickier apps and experiences.
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/a087cf83-fb57-4866-bdeb-c650ba7e8917/cd5857d0-e269-4d9f-9e82-83c1e2cc3e05/linkedin-round-logo-vector_667864-108.avif" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/a087cf83-fb57-4866-bdeb-c650ba7e8917/cd5857d0-e269-4d9f-9e82-83c1e2cc3e05/linkedin-round-logo-vector_667864-108.avif" width="40px" /> LinkedIn with Me
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🏅 Increased ‘Activity Tab’ engagement by 80% within 12 months through research-led redesign of the progress tracking dashboard.
🏅 Drove 30K new members sign-ups during the Cyber sale weekend by leading UX research and optimisation
🏅 Collaborated on Stripe paywall implementation, driving approx. $3M revenue in 2025
🏅 Secured leadership buy-in to implement a new, scalable design system
🏅 Delivered 2025-2025 AI Trends report to the executive team to surface key market insights & opportunities
🏅 Initiated and ran monthly company wide cross-functional AI workshops to improve product and workflow efficiency
🏅 Grew newsletter audience by 1500+ subscribers in 30 days by optimising the sign up journey, copy and CTAs
🏅 Rebuilt all app screens using the new design system and tested designs to verify performance uplift
🏅 ****Presented a Market trends report to the executive team that kicked off the year’s strategic initiatives, turning market insights into new product opportunities.
<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Web & UX Design - Billy Blue College of Design
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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Google UX Design - Coursera
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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Figma Masterclass - Designership
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<aside> <img src="/icons/tortoise_purple.svg" alt="/icons/tortoise_purple.svg" width="40px" /> Digital Product & Experience Designer Sweat App (Jan 2022 - Till Now)
I’ve spent the last five years as the sole product designer on one of the world’s largest women-only fitness apps, owning the end-to-end mobile experience, a full design-system-led app redesign, and behaviour-change features like progress tracking. I design for women’s bodies, routines and motivations every day. From how training programs are communicated to how we visualise progress in a way that feels empowering, not judgmental.
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<aside> <img src="/icons/tortoise_purple.svg" alt="/icons/tortoise_purple.svg" width="40px" /> UI/UX Designer Verifai (Nov 2023 - Jan 2022)
I had the opportunity to work on a SaaS product, where I contributed to designing intuitive user interfaces for identity verification solutions. I collaborated closely with the product team to enhance user experiences, focusing on usability, accessibility, and seamless interaction across multiple platforms.
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<aside> <img src="/icons/tortoise_purple.svg" alt="/icons/tortoise_purple.svg" width="40px" /> UI/UX Designer Intern Wizly (July 2020 - Nov 2020)
As a design intern at Wizly, I gained hands-on experience collaborating with a dynamic team to create user-centered designs. I worked on refining UI/UX elements for various digital products, learning valuable industry standards and design tools along the way.
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